How To find Genuine Buyers 100% for Exporting

I hope everyone has begun his/her own export business, if so, you all must be aware of the fact how much enthusiasm is there in foreign markets.

Though it is fun and highly effective to get across the message to thousands of people within a few clicks, one of the biggest challenges is to find the real buyers.

Whether you’re exporting textiles, food products, or machinery, the core question remains: First, let’s answer the basic but never-ending question: “Where are my reliable buyers?”

The answer to this question would always be a combination of researching import export, networking and using some handy tools like the Siomex import export data providers.

Now let’s talk about several real-life strategies to find reliable buyers for your export company and grow your business. Now let’s make it easier to understand and follow it step by step.

Start with Online Marketplaces

Just for the record, it does not get much easier than using already existing marketplaces as your target consumers. Such web sites as Alibaba, Amazon, IndiaMART etc are developed for sellers to connect with buyers across the world. They have particular class areas for exporters and buyers so no trouble in reaching someone who is searching for your products.

Here’s a quick example. For instance, if you are importing handmade jewelries from India. You can sell your products on these platforms, you can write a description of the products and even upload pictures of the products that you have for sale. America, Europe, Asia, Australia, and many places are your markets, customers interested in the items you are selling will get and contact you.

These platforms usually provide rating and review section for the buyers and sellers. Another thing that one can easily do is, before entering into a deal with a buyer, one can check the reputation of the buyer as this on a way help eliminate fake or non-serious buyers in the market.

Trade fairs and expos should be attended

But if you need to interact with the potential buyers, trade fairs and expos are one of the best options.

They are meetings that are organized in different parts of the world and allows businesses and buyers congregate in one exhibition. It is a platform where can showcase your products, communicate with buyers and in some cases, even bargain.

For instance, if you are selling organic spices, it will be a big plus when you visit a trade show of foods as this will see you meet international grocery chains or suppliers who seek to buy organic products.

Aside from this, it can also be used to advertise or present products and services to potential customers, thus making the chance develop business that may be effective in the long run.

It becomes quite easy for the business to carefully assess buyers’ interest, strike a bargain that is more favorable, and understand their demand.

Network Within Your Industry

At other times, the word can be passed to consumers through a word of mouth from other players in the market.

Some of the successful exporters rely on word of mouth in carrying out their business ventures. If you have a business network, do not miss events and meetings, communicate with colleagues and ask for buyers’ references.

One can also benefit from exporting by becoming a member of export associations. Such associations, as a rule, have a list of potential buyers or people who can introduce you to the right people. Trading in a certain community makes it easier for you as you can easily get information concerning the current market and possible avenues.

Suppose, for example, an exporter of textiles; the exporter will then go to other exporters of textile and find out which markets are most lively. You may find that there is demand for a specific product in a particular country and through such contacts one can be introduced to buyers.

Use Import-Export Data

It can therefore be said that using competent import-export data is one of the most strategic strategies of locating real buyers.

This is where companies such as Siomex play their part of offering their services in ensuring such businesses are sustained. I already mentioned that Siomex has valuable import export data which you can filter according to the activity level of buyers in those countries.

For instance, if you are exporting fresh vegetables. The beauty of using Siomex is that you are able to obtain a list of firms that have imported vegetables in the recent past. This provides you with the much needed picture of where the market is today — who is actually buying, how much of what they need they require, and how frequently they are making a purchase. The information is quite tangible, contrary to other market situations where one is forced to guess which market to concentrate on.

Contact information of the buyers is also provided in Siomex’s data meaning that the company can easily get back to them. It’s possible to use e-mail with a personalized message or even a simple phone call to introduce your products. Having this data in hand also helps to feel more confident because you realize that these buyers are already invested in the international trade platform.

Leverage Social Media

Yes, you read it right; social media is not only useful for personal usage but for getting hold of the buyers as well. LinkedIn is particularly suitable to establish a contact with foreigners such as owners or buyers of international businesses. It is possible to search for the targeted buyers in the LinkedIn by using the search option and then contact with them.

Spent time to create your professional profile where you can showcase your specialization, your products and your accomplishments. Maximally write about your export business and respond to other posts in the same business. This makes you more visible to many buyers who may come looking for suppliers that are an active participant in the global market.

For instance, if you are exporting leather products, you can easily use linkedin to look for retailers or wholesalers of fashion products across the globe. When you acquire relationships with the decision makers, you tend to get a good customer in place.

Check and get the contact of all Embassies and Trade Missions.

Another underutilized source of market information is trade department within the country’s embassy. Your target country’s embassy offices should have useful information about the market and they may even be holding lists of the various firms interested in importing your products.

You may contact these departments so as to be directed to government promoted programs that facilitate international business. These trade missions quite often arrange meetings with buyers/existing importers which get you in the door with what are mostly serious buyers.

Suppose you want to export tea to the Middle East, let’s pretend that is the case. When you go to the local embassy, there is always information on the next trade mission or show where you can get to meet the potential buyers.

Email Campaigns

A very effective way of reaching potential buyers might strike one as quite conventional; namely, the email campaign. When you have a list of target buyers (using Siomex’s data for example) make sure to write a professional looking email that will introduce your business, briefly describe your product and explain why it is useful.

Another thing that you should ensure is that your emails are targeted to each buyer. When communicating in a generic manner, most of the emails are likely to be deleted; however, when the message is constructed with an understanding of the buyer’s needs, their attention will be captured

The information provided to your customers should include that of the quality of your product, and its price, as well as whether it is still in stock or not; remember to follow up on your customers if you do not hear from them.

Offer Samples

Without doubt, one of the most effective methods of creating demand among buyers is through providing samples of the product. Most of your foreign customers will prefer to sample the quality of your product before placing a large order with you. It will be wise to expect that you will be offering free samples, especially if you are new to the business.

For instance, should your business engage in exportation of handmade furniture, do not hesitate to provide the prospective buyers with a small and small sample chair.

When they had a glimpse of what quality and craftsmanship they were dealing with they are more likely to order a larger stock of the products in question.

 Conclusion

Getting the real customers for export business does not have to be a difficult endeavour. Thanks to Internet resources, trade exhibitions, networking, and tools like Siomex buyer list, you can rely on reputable buyers that will help you chart your enterprise’s further development.

Bear in mind that the two cardinal virtues that you should never lack are patience and perseverance as you are likely to succeed by employing different strategies to target right customers for your products. Happy exporting!