Best Guide to Import Export Business Marketing
It is always enthusiastic to start an import export business because the company deals with people from other countries.
It is a process of linking people with each other, or goods and services with consumers and markets.
However, the pertinent question may come as: How does one break the ice in this overly crowded field?
The following is the most effective way through which you can advertise your import export business.
Understanding Your Market
To embark on any form of marketing, it is paramount to establish precise knowledge of the market. Who are your customers? What do they need? Where are they located?
The answers to such questions assist in shaping the specific marketing strategies that is perfect for an organization.
For Example if you are importing green products into your country, the target group is going to be the group of people considered environmentally sensitive.
Knowing this you can direct your efforts as to the platforms and content relevant and engaging to them.
Building an Online Presence
In today’s world especially with the use of the internet getting an online presence is very vital.
The first step is therefore to have a professional website. This site should be easy to navigate and point out what you do as a business in clear terms depending on the type of business you are in.
Inform about the products you have to supply; the services you have to offer, and how the prospective clients can contact you.
But don’t stop there. Social networks could be considered as effective means of expanding the circle of people interested.
Sign into sites such as Facebook, Instagram, and Linked In. Make posts regarding your business, industry, and any other content that might be interesting to your target customers.
For example, when you’re exporting exotic fruits, it will be appropriate to post pictures of these fruits and some trivia related to them among the workforce.
What this does is capture attention while at the same time help to inform the audience.
Networking and Building Relationships
This is also true of the import-export field of enterprise operation; networking is an important component of any enterprise.
During this step, the business needs to get actively involved in trade shows, industry related events, local business meets etc.
It is good to attend these occasions because they are good forums to get to interact with possible clients and partners.
Always carry your business cards with you and be prepared to explain what your business is all about in simple persuasive manner.
Contrary to this, business relationships are not `made’. Good relationship are not limited to events.
Do not forget to connect with the persons you have interacted with. Mail them, invite them on linked In and be friends with them.
Understanding the client’s needs and being willing to be of help makes the clients stick with you in the long run and sell you the business.
Offering Great Customer Service
Good customer relations are crucial and by offering a service that is enhanced by customer relations you can secure yourself against your competitors.
Always answer questions from clients as they arise, be open about your operations and timely in your deliveries.
Quoted buyers will always be loyal and they will always refer other people to seek your services.
For instance, if a client inquires about the status of their shipment then the automated response given is detailed.
If there is a delay say why, and let their know what can be done to rectify that. Of all the levels of communication this assures the clients that their business is important and is valued.
Using Word of Mouth
Evidently, word of mouth is among the most efficient marketing techniques. Make sure your fulfilled clients promote your business to others.
You can request recommendations which you can then use for your website and social media sites.
Consider offering referral incentives.
For example, offer some percentage of additional services in the future to the clients, which will help them refer more people to your business.
It not only makes the benefits for your loyal clients but also serves as a tool to attract new clients.
Creating Valuable Content
While content marketing is all about delivering useful content to the audience. Create a blog section in your website through which you write about the import-export business.
Voices should be about trends, tips, or stories that you have to do with your business.
For Example, if you intend to export spices, then what you create should be articles such as using this or that spice in the preparation of a recipe.
Content marketing positions you or your business as the go-to authority in your niche.